Big Abroad, Small Ah Yard

In Jamaica, there is a select group of artistes who can pack a venue whether they have a current hit song or not. There are others, who even with hits, still do not have much crowd pulling power. This is because the 'hit' is in the wrong place.

Artistes who, for example, release albums overseas before breaking in the local crowd are at a particular disadvantage where this is concerned. Because, regardless of having major sales abroad, particularly in Japan, there is no guarantee that fans will respond to the music locally.

"If you carry ganja to Japan and sell it, it will sell off. That does not mean it is the best, but it is available" Marc Johnson, celebrity publicist and entertainment consultant said.

Source